Post by account_disabled on Dec 27, 2023 23:46:05 GMT -8
On February 3, the news came to light that Jeff Bezos, CEO of Amazon, will leave his position in the third quarter of 2021 and will hand over the direction of the company to Andy Jassy, head of the AWS cloud division. A new one that has caught many by surprise, especially considering that Bezos is the great visible face of the largest e-commerce company in the world. And although the 57-year-old businessman will continue to be very involved in Amazon , this change within the company is undoubtedly significant. In fact, according to Brand Finance's 2021 Brand Guardianship Index , Jeff Bezos ranks second among the world's most famous CEOs , behind Mark Zuckerberg and ahead of Tim Cook and Elon Musk. The independent consulting firm is just now launching the new report that analyzes the 100 best CEOs in which, as expected, the Amazon executive appears. However, although these CEOs have worldwide knowledge among the population, it does not mean that they are valued as the best. In Brand Finance they are defined as 'celebrity CEOs' but they are not among the '10 best brand guardians' in the world.
In the case of Bezos, who has gained notoriety due to the success and widespread appeal of the brand he 'protects' , he is not among the highest scores when it comes to reputation and governance that Phone Number List characterizes the great guardians of brand. Jeff Bezos ranks second among the most famous CEOs in the world according to the Brand Guardianship Index 2021 Jeff Bezos scores below average in 7 out of 10 categories evaluated. Although your familiarity is very high, you get some of the lowest scores for “understanding the importance of reputation,” “showing an ethical approach,” “promoting diversity,” “being socially responsible,” or “being an inspiration to others.” the rest". Additionally, the net sentiment of media coverage of him is negative, and he gets low ratings from his staff , which lowers his overall rating. In the ranking of the 100 best brand guardians in the world, Tim Cook is ranked 14th, Mark Zuckerberg is 42nd, Elon Musk is 64th and Jeff Bezos , who has just announced his resignation from his position as CEO of Amazon , is ranked 73. “The Bezos brand influences the Amazon brand, just as the Steve Jobs brand did for Apple. And vice versa.
CEOs are also assets with an economic impact on the business. "Retiring from the daily management of Amazon could help repair Jeff Bezos' personal brand , it may even elevate his global influence and channel it for the greater good," said Teresa de Lemus, managing director of Brand Finance Spain. What should a CEO have to be the best in the world? This year's number 1 CEO, according to the report, is Ajay Banga of Mastercard just a few months after leaving his position as CEO to make way for Executive Chairman after 10 years of success as CEO . Banga, in his past role, embraced technological innovation, ensuring the brand remains relevant despite the current period of rapid change in financial services. Banga also champions the idea of financial inclusion and has leveraged his influence to build strategic partnerships with financial institutions around the world to help fight poverty. There is a big problem in the world of senior leaders, just as there is in other positions of responsibility: only eight of the top 100 brand guardians are women, due to the continued shortage of female leadership in major corporations. everyone. Six belong to American companies and two to Chinese companies. Susan Patricia Griffith of Progressive is the highest-ranked female brand guardian, ranked 28th this year.
In the case of Bezos, who has gained notoriety due to the success and widespread appeal of the brand he 'protects' , he is not among the highest scores when it comes to reputation and governance that Phone Number List characterizes the great guardians of brand. Jeff Bezos ranks second among the most famous CEOs in the world according to the Brand Guardianship Index 2021 Jeff Bezos scores below average in 7 out of 10 categories evaluated. Although your familiarity is very high, you get some of the lowest scores for “understanding the importance of reputation,” “showing an ethical approach,” “promoting diversity,” “being socially responsible,” or “being an inspiration to others.” the rest". Additionally, the net sentiment of media coverage of him is negative, and he gets low ratings from his staff , which lowers his overall rating. In the ranking of the 100 best brand guardians in the world, Tim Cook is ranked 14th, Mark Zuckerberg is 42nd, Elon Musk is 64th and Jeff Bezos , who has just announced his resignation from his position as CEO of Amazon , is ranked 73. “The Bezos brand influences the Amazon brand, just as the Steve Jobs brand did for Apple. And vice versa.
CEOs are also assets with an economic impact on the business. "Retiring from the daily management of Amazon could help repair Jeff Bezos' personal brand , it may even elevate his global influence and channel it for the greater good," said Teresa de Lemus, managing director of Brand Finance Spain. What should a CEO have to be the best in the world? This year's number 1 CEO, according to the report, is Ajay Banga of Mastercard just a few months after leaving his position as CEO to make way for Executive Chairman after 10 years of success as CEO . Banga, in his past role, embraced technological innovation, ensuring the brand remains relevant despite the current period of rapid change in financial services. Banga also champions the idea of financial inclusion and has leveraged his influence to build strategic partnerships with financial institutions around the world to help fight poverty. There is a big problem in the world of senior leaders, just as there is in other positions of responsibility: only eight of the top 100 brand guardians are women, due to the continued shortage of female leadership in major corporations. everyone. Six belong to American companies and two to Chinese companies. Susan Patricia Griffith of Progressive is the highest-ranked female brand guardian, ranked 28th this year.