Post by account_disabled on Jan 23, 2024 19:51:25 GMT -8
In 1980, country music singer Dolly Parton published her song '9 to 5' , which would become an anthem for workers fed up with their jobs and bosses who don't give them the recognition they deserve. A song that becomes timeless in the times we live in. For this reason, Squarespace wanted to give this song a twist to add rhythm to its announcement for this year's SuperBowl, which will be the seventh published by the company in the history of the most anticipated sporting event in the United States.
In this way, they have re-recorded the legendary song with new lyrics like '5 to 9', issuing a call of support to those who dream of turning their passion project outside of working hours into their B2B Email List own business. "I loved the idea of taking my song '9 to 5' and remixing it for a new Squarespace campaign. That's the beauty of music, it's always changing and growing to meet the world around it,” Dolly Parton has expressed. “There is a whole new generation of people ready to change the world , to meet the growing needs they see, and I believe Squarespace will be there with them every step of the way,” she added.
And in today's passion economy, the way we work is changing and it is more accessible to start a business and be your own boss. Squarespace worked with Dolly to rewrite the lyrics to her iconic song to celebrate this new era of work and empower anyone who has a dream to get started. The ad highlights the unique side projects of office workers in a scene that transforms drab office cubicles into vibrant studio spaces, bringing all their ideas to life. The campaign, which will air live during the sporting event, was directed by Oscar winner Damien Chazelle and choreographed by Tony Award winner Justin Peck.
In this way, they have re-recorded the legendary song with new lyrics like '5 to 9', issuing a call of support to those who dream of turning their passion project outside of working hours into their B2B Email List own business. "I loved the idea of taking my song '9 to 5' and remixing it for a new Squarespace campaign. That's the beauty of music, it's always changing and growing to meet the world around it,” Dolly Parton has expressed. “There is a whole new generation of people ready to change the world , to meet the growing needs they see, and I believe Squarespace will be there with them every step of the way,” she added.
And in today's passion economy, the way we work is changing and it is more accessible to start a business and be your own boss. Squarespace worked with Dolly to rewrite the lyrics to her iconic song to celebrate this new era of work and empower anyone who has a dream to get started. The ad highlights the unique side projects of office workers in a scene that transforms drab office cubicles into vibrant studio spaces, bringing all their ideas to life. The campaign, which will air live during the sporting event, was directed by Oscar winner Damien Chazelle and choreographed by Tony Award winner Justin Peck.