Post by account_disabled on Jan 24, 2024 21:18:23 GMT -8
We continue our series of studies on the developer niche. This time we analyzed 59,667 calls from apartment buyers and compiled an infographic. Find out which advertising brings more calls from clients, which of the aggregator sites leads in the number of calls, how many leads are missed due to the fault of managers, etc. We also compared what has changed compared to the last quarter. The study is based on data on projects of Ukrainian clients of Ringostat , obtained through call tracking . The infographic included only representatives of the primary real estate market.
The Fax Lists research will help: the business owner can see the main trends in the niche and make strategic decisions based on them; marketer - find out the most effective channels of online and offline advertising; the head of the sales department - to identify weaknesses in call processing in similar companies and improve the quality of service. The infographic separately displays the target call metric - this is a conversation with a client that lasted longer than a certain time. The developer himself sets this time in the project settings in order to weed out calls that are too short. So, a conversation lasting three seconds indicates that this is an inappropriate call.
Research developers What has changed during the quarter? To understand the main trends in the niche, let’s compare the main changes with the research for the 2nd quarter . Proportion of missed calls. There were 8% fewer calls outside of working hours. But during working hours this figure is still very high and even increased by almost 7% . The number of calls from smartphones increased by approximately 2% and by the same amount in terms of targeted calls from mobile. This is easily explained - after all, the volume of mobile traffic is growing every year . The balance of power in the top 10 target calls by source has changed. The share of Googl
The Fax Lists research will help: the business owner can see the main trends in the niche and make strategic decisions based on them; marketer - find out the most effective channels of online and offline advertising; the head of the sales department - to identify weaknesses in call processing in similar companies and improve the quality of service. The infographic separately displays the target call metric - this is a conversation with a client that lasted longer than a certain time. The developer himself sets this time in the project settings in order to weed out calls that are too short. So, a conversation lasting three seconds indicates that this is an inappropriate call.
Research developers What has changed during the quarter? To understand the main trends in the niche, let’s compare the main changes with the research for the 2nd quarter . Proportion of missed calls. There were 8% fewer calls outside of working hours. But during working hours this figure is still very high and even increased by almost 7% . The number of calls from smartphones increased by approximately 2% and by the same amount in terms of targeted calls from mobile. This is easily explained - after all, the volume of mobile traffic is growing every year . The balance of power in the top 10 target calls by source has changed. The share of Googl