Post by account_disabled on Feb 28, 2024 1:56:23 GMT -8
However, if some types of searches necessarily require fresh content, other searches can be better solved by content that has been present for longer. Here are ten ways Google can determine the freshness of your content. 1. THE PUBLICATION DATE INDICATES FRESHNESS Upon publication, a web page can earn a "freshness" bonus, which obviously tends to decrease over time. This freshness score can push a piece of content to the top of the results for certain searches, but it progressively decreases as time passes. The date considered corresponds to the moment in which Google notices the document, i.e. when Googlebot indexes it or finds a link to it. 2. REFRESHING PAGES OFTEN AFFECTS FRESHNESS The age of a domain or the publication date of a web page is not the only factor in content freshness.
Search engines may regularly assign a high freshness rating to updated content, and assign a low freshness rating to content that never changes. In this context, the amount of updates made on your pages plays an important Nepal Phone Number role in positioning. But not all updates are created equal. For example, changing a single sentence will not have a major freshness impact on the content; on the other hand, modifying the text of the main body is a considerable updating operation, which increases the freshness of the content. Furthermore, a page with a relatively large amount of its content updated over time may be rated much better than a document that has had relatively few updates in its content. To confirm this, in fact, Google can choose to ignore small updates completely. It's one reason why when you update a link on a page, the surrounding text typically updates as well.
This way, Google will tend not to ignore the change. 3. UPDATES TO CORE CONTENT ARE MORE IMPACTFUL Changes made in important areas of a web page signal to Google a different content freshness than updates made in less important areas of the pages. To be clear, by "less important areas of the pages" we mean: JavaScript Comments Advertisement Navigation Recurring formal/legal texts Dates and times On the other hand, the important contents correspond to the text included in the main body. So, simply changing the link in the navigation column or updating the footer is probably not considered by Google as a sufficient signal of freshness. These considerations lead us to a controversial topic, namely whether changing only the date and time of the page is understood by Google as an update.
Search engines may regularly assign a high freshness rating to updated content, and assign a low freshness rating to content that never changes. In this context, the amount of updates made on your pages plays an important Nepal Phone Number role in positioning. But not all updates are created equal. For example, changing a single sentence will not have a major freshness impact on the content; on the other hand, modifying the text of the main body is a considerable updating operation, which increases the freshness of the content. Furthermore, a page with a relatively large amount of its content updated over time may be rated much better than a document that has had relatively few updates in its content. To confirm this, in fact, Google can choose to ignore small updates completely. It's one reason why when you update a link on a page, the surrounding text typically updates as well.
This way, Google will tend not to ignore the change. 3. UPDATES TO CORE CONTENT ARE MORE IMPACTFUL Changes made in important areas of a web page signal to Google a different content freshness than updates made in less important areas of the pages. To be clear, by "less important areas of the pages" we mean: JavaScript Comments Advertisement Navigation Recurring formal/legal texts Dates and times On the other hand, the important contents correspond to the text included in the main body. So, simply changing the link in the navigation column or updating the footer is probably not considered by Google as a sufficient signal of freshness. These considerations lead us to a controversial topic, namely whether changing only the date and time of the page is understood by Google as an update.